Another post about 200nipples…
First, how good a name is 200 Nipples for a company that sells 100 copies of every t-shirt design.
Second, if you looed at the site, did you notice this?

They put a chicken image after “don’t be scared”, isn’t that fantastic?
On their contact page they have a wonderful taxonomy…

New school / old school / and stay in the loop!
It’s hard to explain show much of an effect great copy can have on a site like this. It’s so important for small home business retailers to inject character and personality into their sites. If this site was dull, I wouldn’t have explored and I wouldn’t have ended up buying something. And I’ll certainly be back to check out the next design and try and pick up a $1 t-shirt.
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