ASOS Marketplace is live

On the 17th March, I left my job at EMC Consulting (formerly Conchango). On the 19th of March, with my fledgling company Orangered I started doing some work for Profero. My first project was to work on a pitch for ASOS, a company I’ve admired for sometime who are known for doing interesting things in the online retail space in particular with regards to fashion.

Apparently ASOS were doing some sort of marketplace site which would allow their customers to sell to one another. Well after a successful pitch and 6 months building the site (with one of the best teams of people I’ve worked with), it’s live.

I’m delighted with what’s been achieved in such a short space of time. It’s a pretty rare thing for me to get to the end of a project like this and feel so happy with the results rather than lamenting what might have been. That is a credit too the developers, for caring about the design and user experience as much as the code, and to the client, ASOS. Throughout the company, but most particularly the product owners have a keen eye for what works, a drive for quality in everything, but also another trait which is so important with any product owner - they know where to give and take, when to insist on a feature and when to sacrifice one.

Marketplace is not finished, I’m not sure if it ever will be. Its is not a site that will be left to lie fallow over the next year. Instead ASOS have learned a little from agile start ups and launched early, prepared to make mistakes but learn from them. To trust their brand is strong enough to hold their course should any stormy waves buffet the good ship Marketplace - rather than wrap it in cotton wool.

I can’t wait.


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Tuesday, November 23rd, 2010 Retail, design 33 Comments