pricing
A Different Way to Sell…
200 Nipples sell t-shirts online. As a lover of interesting t-shirt designs I’m interested already. But that itself probably isn’t particularly blogpostworthy (it’s a word OK?)
What is blogpostworthy about them is that they only sell limited edition designs, and just 100 of each with an interesting price structure. They sell the 1st for $1 the 2nd for $2 and the 92nd for $92. I just bought #40. I figured I should get in before Seth’s blog sends a pile of traffic their way. I was amused to observe that while all number up to #44 had been taken (I’m not quite sure why #40 was skipped, perhaps it’s cursed), the only other number taken was #69.
That pricing model is not entirely original online however. Isn’t that exactly how airlines sell tickets; they’re cheap when there’s lots available and expensive when there’s only a few left. However making the system so open and transparent is.
If they keep producing great unique designs then they will surely build a loyal following. People like exclusivity. “This t-shirt? Oh it’s #40 of only 100 that were made.”
It will be interesting to see how sales progress over the next few weeks.
You can follow the 200 Nipples Blog too.
