Retail
Patience IS a virtue
I really love spreadshirt. They’re great in all sorts of ways, and I’ve had nothing but good experiences dealing with them. In fact I’ve had a blog post sitting as a draft describing all the reasons why I like them for some time now, waiting on me to sort out some photos. When my last order was delayed I didn’t mind, and didn’t really think anything of it, I wasn’t in any particular rush. So when I received a mail offering me a £10 voucher I was delighted. A really simple way to reward your customers, and if they use it a chance to show the level of service that they can provide.
Dear customer,
at Spreadshirt, we pride ourselves on our especially short production
process: nearly all orders are sent out within 48 hours, the majority
within 24 hours.Your recent order took longer to produce due to the relocation of our
production department, combined with unusually high order levels.Most of you were able to wait a few extra days, but we know this did
not delight you. As a token of apology, we are offering you a £10
discount on your next order. Please use the following voucher code at
checkout:**********
This code is a personal code and is valid for one order until
31th August 2008. There is no minimum order required.I thank you personally on behalf of Spreadshirt for your patience,
and look forward to serving you again!Kolja Hebenstreit
Business Unit Leader, Direct Retail
Glad I rmembered to blank out the code there.
A Different Way to Sell…
200 Nipples sell t-shirts online. As a lover of interesting t-shirt designs I’m interested already. But that itself probably isn’t particularly blogpostworthy (it’s a word OK?)
What is blogpostworthy about them is that they only sell limited edition designs, and just 100 of each with an interesting price structure. They sell the 1st for $1 the 2nd for $2 and the 92nd for $92. I just bought #40. I figured I should get in before Seth’s blog sends a pile of traffic their way. I was amused to observe that while all number up to #44 had been taken (I’m not quite sure why #40 was skipped, perhaps it’s cursed), the only other number taken was #69.
That pricing model is not entirely original online however. Isn’t that exactly how airlines sell tickets; they’re cheap when there’s lots available and expensive when there’s only a few left. However making the system so open and transparent is.
If they keep producing great unique designs then they will surely build a loyal following. People like exclusivity. “This t-shirt? Oh it’s #40 of only 100 that were made.”
It will be interesting to see how sales progress over the next few weeks.
You can follow the 200 Nipples Blog too.