web design
Eircom is delighted
No really, they are. They’ve been delighted almost every day this year.
Except on the 25th of November when Eircom was “extremely disappointed”.
How do I know all this? Well Michael Kennedy Eircom’s Marketing Director said so on their new broadband website. Damien mentioned they had one recently so I wombled over this morning to have a look. A bit of clicking around led me to their latest news section. Most of their news “articles” seemed to be announcing new areas of broadband availability. Such as this one.
As part of its nationwide broadband rollout programme, eircom today announced it has broadband enabled the telephone exchanges serving the residents of Ballygorman and Milford in Co. Donegal. Today’s announcement comes as part of eircom’s public commitment to broadband enable over 400 exchanges across Ireland by the end of next year.
Commenting, Michael Kennedy, Marketing Director, eircom said “eircom is delighted to announce the roll out of broadband to Ballygorman and Milford in Co. Donegal. eircom is one hundred per cent committed to making broadband available to as many parts of the country as we can. Customers in Donegal who sign up for broadband can also save €120 per annum when they bundle eircom broadband and eircom talktime”
In fact some of the other articles seemed to be suspiciously similar.
As part of its nationwide broadband rollout programme, eircom today announced it has broadband enabled the telephone exchange serving the residents of Belcarra in Co. Mayo. Today’s announcement comes as part of eircom’s public commitment to broadband enable over 400 exchanges across Ireland by the end of next year.
Commenting, Michael Kennedy, Marketing Director, eircom said “eircom is delighted to announce the roll out of broadband to Belcarra in Co. Mayo. eircom is one hundred per cent committed to making broadband available to as many parts of the country as we can. Customers in Mayo who sign up for broadband can also save €120 per annum when they bundle eircom broadband and eircom talktime”
My mistake. All of the articles are suspiciously similar.
As part of its nationwide broadband rollout programme, eircom today announced it has broadband enabled the telephone exchanges serving the residents of Churchcross and Ballycondon in Co. Cork. Today’s announcement comes as part of eircom’s public commitment to broadband enable over 400 exchanges across Ireland by the end of next year.
Commenting, Michael Kennedy, Marketing Director, eircom said “eircom is delighted to announce the roll out of broadband to Churchcross and Ballycondon in Co. Cork. eircom is one hundred per cent committed to making broadband available to as many parts of the country as we can. Customers in Cork who sign up for broadband can also save €120 per annum when they bundle eircom broadband and eircom talktime”
Call me cynical but I suspect someone’s just replacing the words in Michael Kennedy’s original quote.
LESSONS:
- If you’re going to have a news section of a site then it should actually be news.
- If you push those news articles to the front page of your site then people are more likely to notice the lack of effort you’re making.
- Think about the appropriate way to fram your content. So if your content is a number of new areas that broadband is being rolled out in (to take a random example off the top of my head), then maybe a map pointing to all those new areas might be better than a series of articles.
Our educational bit aside, back to Eircom’s mood, and that strange anomaly when on the 25th of November Eircom suddenly became extremely disappointed, only for Michael Kennedy to announce the very following day that they were delighted once more. Those guys know how to pick themselves up from the canvas. To try and shed more light on the topic I drew a graph to try and see any patterns in the qualitative data Michael and the Eircom website have provided.
This didn’t really help.
I’ll keep you updated on further progress in this line of research.
